nails

nails spa

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nails spas usually have really horrendous 1980s signs and graphics outside their shops, so it was interesting to see these hard built signs.  it does make you wander whether their hands approach applies to their service.

but, i guess if there’s one place you do need hands on service, it’s a nail spa

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key cutting and nail salon

a great combination shop – shoe repairs, key cutting and nail salon
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and it’s always great to see an 80s inspired nail salon advert
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nails, shoe repair and key cutting

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this is a classic nail salon frontage with standard 80s style advertising. but more than that it’s also got a shoe repair and key cutting (while-u-wait) attached. which is a nice piece of diversification.

nails

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bus lane through a pub

more nail advertising. this time with a sign suggesting the bus lane goes through the front window. that’ll be good for custom.
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two different approaches to advertising nails

competition in hardware shops has increased significantly recently. they used to be able to attract customers to their shops by hanging ladders outside their front doors and putting hammers and screwdrivers in their windows.
but i’ve noticed another trend. specialist shops concentrating on the fundamentals of Do It Yourself and home improvement. shops which specialise in selling nails.
of course this fledgling industry is still searching for its identity. which is why these two nail shops have approached their window display in different ways.
neon or 80s fashion ? you decide which hardware shop to shop at.
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i guess this is no different from Staples which too specialises in one of the smallest, inconsequential stationary elements. they don’t even sell staplers apparently.