title-less emails

title-less emails are a queer thing. you feel obliged to open them to see what they are about. an email or website title is like a headline on a newspaper, inviting you to read the content. But conversely it is there to warn you to stay clear if you don’t want what it offers.
a good title is inviting (or warning).
a misleading title is a social no-no.
a non-title is an cheeky invitation to sample the unknown. dive in my friends it says.
so where do i stand on this issue. good question. thanks for asking.
and i haven’t even mentioned the numerous issues relating to attachments …

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