pop idol mark

i get a number of visitors to this website who are looking for Pop Idol information. I come second in Google if you do a search for ‘junior pop idol‘ for example.
this morning, i saw the pop idol bus asking us to ‘Vote Mark’. If i’d thought about it i should have knocked on the door and said “is mark in”, but i didn’t.
who is mark ? should he win ? i dunno nothing.

update: about 4 hours later i saw the bus again and this time they were giving out bars of chocolate. still no sign of mark (still no idea who he is).