priceless shoes
this shop sells price less shoes which is bound to cause some customer confusion. i assume the shoes aren't free, just not marked up properly. "how much are these" would be a common cry.
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We have a shoe store in the states called "Payless" which I guess means you can assuming that the price tag is at all times at least slightly more than you actually pay.
My slogan to get zealous pedestrians off the streets and back into their cars: "Useless shoe leather - use the car"