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pubbish is a good word. it was written on a piece of paper outside a publisher's office near where i work so perhaps it's a contraction of 'publishers rubbish'
but i think it better describes the feeling of wanting to nip to the pub. "i'm feeling a bit pubbish. fancy it?"
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Alternatively, you could describe the publishers of trashy novels as "rublishers" (or "rubblishers", according to taste).