balloons
kids love balloons. it seems that grown ups like them too. classically they are used in car show rooms to encourage people to part with many thousands of [appropriate local currency unit] for a new car.
who is it that impulse buys a car based on the fact the showroom has balloons hanging up ?
this pub has gone for a similar approach. oooh look. balloons. i think i need to buy myself a pint.
there are much WORSE reasons to have a pint! i think balloons (and bubbles) are a FINE excuse.
i hadn't thought of that. perhaps they are targetting the 'floating' drinker who can't quite decide whether to have a pint or not.
eeer. ooo. eeer. ah - they've got balloons. yes. that's decided. let's have a pint.