title-less emails are a queer thing. you feel obliged to open them to see what they are about. an email or website title is like a headline on a newspaper, inviting you to read the content. But conversely it is there to warn you to stay clear if you don't want what it offers.

a good title is inviting (or warning).

a misleading title is a social no-no.

a non-title is an cheeky invitation to sample the unknown. dive in my friends it says.

so where do i stand on this issue. good question. thanks for asking.

and i haven't even mentioned the numerous issues relating to attachments ...